One of the communications pillars at Denver Water each year centers around summer watering rules. In 2024, the water provider for 1.5 million people in the Denver area, decided to go big … but they could have never imagined how big it would become. When “I Want It That Way” became “I Water That Way,” an unforgettable summer began in Denver, all thanks to the Splashstreet Boys. Jimmy Luthye, the Denver Water communications person responsible for the idea, will join RMSAWWA’s Droplets of Knowledge series to discuss the journey from concept to viral hit.